The Keitech Shad Impact silicone lure is shaped like a fish, but without a paddle or flat, elongated tail, it's classified as a slug. It lacks its own action, allowing the angler to use a variety of techniques to animate the lure, making it particularly effective for targeting passive fish. The body has a moderate height and is slightly flattened on the sides, resembling a small roach or minnow. Grooves on the back and belly make it easy to install an offset hook, preserving the integrity of the lure when rigging. The soft silicone material ensures that the hook point quickly releases during a strike, leading to a solid hookset.This lure works well in both still waters and currents, with its slender tail reacting to even slight rod movements, attracting species like perch, zander, pike, chub, and various saltwater fish. It is typically weighted using bullet or disassembled sinkers and excels in jointed rigs, offering high freedom of movement. Popular animation techniques include jigging, delicate twitching, and subtle vibrations, making it ideal for exploring pits and shoreline ledges. The Keitech Shad Impact is highly effective in catching both active and passive fish.